As you probably know, social bookmarking as a marketing and backlinking strategy has existed for a few years. There seems to be no let-up with their popularity, especially for off-page SEO purposes. Yet the smarter IM businesses will use particular bookmark sites as they are intended to be used which is also a strategy for continued growth and expansion. It basically is a matter of your specific business goals and perhaps what is attractive to you. If you haven’t been around IM much, then a bookmarking site is simply just a site where you can place bookmarks on the net. You can designate tags (keywords) to your bookmarks, and that basically has SEO benefits but a lot depends on the particular site.

A couple of years, or more, ago social bookmark sites were ranking very seriously in the Google results, and so those sites changed the link attribute from dofollow to nofollow – blame Google. The more well-known bookmarking websites were able to just kill the search results for their bookmarks. No, I don’t have any secret knowledge about the real reason those sites changed to nofollow. However it is intriguing, and we all know how Google is or can be.

But you can gain exposure when you take a more responsible approach to using social bookmarking sites. The majority of people who use them for backlinking tend to make very thin profiles that offer no value to the particular community. What you can do is simply create better profiles that at least look like they are for real. Profiles that have looks of being legitimate will do a better job for you and have a great chance of passing a review. Hopefully you understand the great value offered when you take an approach surrounding a higher quality profile.

Also consider your ability to use the RSS feed functions available with a meaty profile with good content in it. You can market your RSS feed at other places and RSS directories. Then what you will do is work in your links and other related content. Just make certain you provide exceptional content in your feeds and avoid being spammy with the links in them.

What you want to do is maintain a balance between promoting your money sites/offers and providing good quality content that your subscribers will appreciate. Another important aspect is to take time and build relationships at these bookmark sites. It is not necessary to spend time building relationships and becoming known, but it doesn’t have to be totally time consuming.

There is flexibility inherent with dealing with bookmarking sites; so how well you use them is your business. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. The higher quality profile strategy is something you ought to check out, and you might like the results.

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